In Pakistan and in fact all over the globe customers service has become the key to determine whether your e-commerce business is going to last long or not. For any e-commerce business the customers play a major role, so it is very important to make sure that they keep coming for more. Once you have managed to attract a customer the next vital step is to retain them and the only tool to hold customers is GOOD CUSTOMER SERVICE!
But how does good customer service in an e-commerce business especially in countries like Pakistan make a bond of loyalty and builds a trust relationship between seller and the customer?
Good customer service in an e-commerce business is about bringing a customer back and sending them away happy along with creating a desire in them to come back for more. If you have succeeded to create a desire for more, then you have been successful to achieve loyalty. The desire for more comes from the ultimate experience of the first visit and if you provide them with a pertinent, engaging and unforgettable experience, you are a little away from converting them to loyal; forever yours customers.
What are the key elements that delivers a good customer service turning your customers from transactions to lifetime fans?
Believe in customer relationship, not one time transaction!
When talking about valuing your customer, the most important thing is to create a bonding. Prices, promotions and discounts are about one time deal but what brings a customer back is when he is profoundly treated. The regard for your customer builds a relationship between you and him, and that’s how you will be remembered at the time of need. It is very important to remember that customer relationship in an e-commerce business overrules all other elements because relations are for a lifetime and transactions are temporary.
Maintain consistency and transparency
Consistency is about providing the same level of service every time you are reached by a customer. A once satisfied customer has returned to you to receive the same value for his money that he had experienced previously. Therefore, consistency is the foremost aspect of a lifetime attachment, because dissatisfied customers even if once satisfied will not return. Similarly transparency goes along with consistency. Fair policies and upright dealings are amongst the principal dynamics that helps to knot a forever relation in an e-commerce business.
Communicate with customers for feedback and in time of need
Communication is vital for a healthy relationship. In order to grow and upgrade customer feedback about their experience and their expectations is necessary. If customers feel that their opinion is valued and their needs are respected they will feel treasured, and that’s what a business exactly needs to do; treasure its customers for a lifetime! 24×7 customer assistance is what we can call to be there at the time of need. When your customer faces a problem related to anything, provide him with your aid and assistance and hold hands until the issue is resolved. If you are available to them at the time of need through your customer service platforms then it is guaranteed that you have made it to a lifetime bondage.
Brand loyalty doesn’t come for free, it might not be the most expensive but surely the most difficult and crucial aspect of survival and growth in an e-commerce business. So adopt these simple tactics and make your e-commerce business customers from Pakistan a lifetime fan!